In a surprising move, Apple has quietly put together a brand-new team—called the AKI team—to take on ChatGPT and other popular AI chatbots. Sources say the tech giant is gearing up for a major push into artificial intelligence, with bold plans that could change the way we search for information on our devices.
What Is the AKI Team and What Are They Building?
The AKI team stands for “Answers, Knowledge & Information,” and they’ve been given a clear mission: build an answer engine that works just like ChatGPT or Perplexity AI. Apple wants this tool to answer all sorts of questions in plain English, giving direct and helpful responses—almost like you’re chatting with a real person.
The project is being led by Robby Walker, a former Siri executive, under Apple’s top AI boss John Giannandrea. Their goal? Make searching on iPhones, iPads, and Macs feel faster, smarter, and more like having a conversation than ever before.
Why Is Apple Doing This Now?
Apple is feeling the heat. While competitors like OpenAI, Google, and Microsoft have delivered powerful AI chatbots to the public, Apple’s own “Apple Intelligence” features and Siri updates have gotten mixed reviews. Some customers even think Apple’s AI efforts have been falling behind the competition.
That’s why Apple isn’t just updating old features—the new AKI team is working on completely fresh technology. This could power not just Siri, but also Spotlight search, Safari browser, Messages, and maybe even a brand-new app.
What Makes Apple’s AI Different?
Insiders say Apple is trying two approaches. First, they’re working on a stand-alone answer engine. Second, they want to bake these smart features into familiar services, like Siri and Spotlight, so you’ll notice improvements everywhere on your device.
However, some experts say Apple’s team is still in the early stages and might run into challenges—like fierce competition for top AI talent and figuring out how to make their chatbot truly unique. There’s also a chance Apple could change course, depending on how well its plans work out.
What’s Next for Apple and AKI?
Don’t expect to see this tool in your iPhone overnight. Apple is just getting started, and there’s no official release date yet. But with the new iPhone 17 Pro on the horizon and big investments in AI, it’s clear that Apple is racing to catch up—and maybe even overtake—the ChatGPTs of the world.
Stay tuned: Apple’s next AI move could revolutionize the way you search, chat, and find answers on any Apple device
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